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Free 30-point audit for tech teams
30
CX touchpoints scored
4
levels CX maturity benchmarked
The Problem
Most churns aren't a product problem
Tech companies rarely lose customers because the product is bad. You lose them to invisible CX gaps. A slow onboarding, value moments users never reach, and a support queue that only reacts. These gaps don't show up on a dashboard, so they compound quietly across onboarding, adoption, and support until a customer is already gone. You can't fix what you can't see. The first step is a clear, honest look at where your customer experience actually stands.
The first 90 days decide retention; most churn is set in motion during onboarding, long before renewal.
Rising support volume is a symptom; the root cause almost always sits upstream in onboarding and adoption.
Winning a new customer costs far more than keeping one, yet CX gaps quietly erode the base you already have.
44%
cancel within first 90 days
23%
churn from poor onboarding
5x
costlier to acquire vs. retain
What's Inside
Everything you need to pinpoint your CX gaps
A 30-point CX diagnostic checklist spanning all 6 dimensions of customer experience. From strategy and journey to onboarding, product, support, and retention.
A CX maturity scoring model that turns a gut feeling into a number you can benchmark and revisit quarterly.
The 4 CX maturity levels - Reactive, Operational, Scaled, and Predictive. Now you know exactly which stage you're operating at.
Common CX blind spots by stage, so you can spot the gaps you're most likely missing right now.
Recommended focus areas for your score. The specific fixes are tied to activation, retention, and scale, not a generic to-do list.
Who Is It For?
Built for the people who own the customer
This CX maturity assessment is for CX, customer success, support and product leaders at high-growth tech companies. For the founders and COOs who carry retention on their number. It's most useful the moment CX starts outgrowing individual heroics: when onboarding is inconsistent, handoffs get messy, and you need a shared, objective read on where the experience is leaking revenue. If you're responsible for onboarding, adoption, retention, or expansion, this is your baseline.
Why Trust It?
The fwdDeploy diagnostic powering high-growth teams
This isn't a generic template. It's the customer experience audit fwdDeploy uses to help tech organizations turn CX insight into measurable outcomes. Like lower churn, faster time-to-value, and CX processes that hold up as teams and regions scale. Every one of the 30 points maps to a real driver of retention and expansion, and the maturity model connects your score directly to revenue, not vanity metrics. You get the same structured lens our teams bring into the room.
FAQs
Is the CX audit really free?
How long does it take to complete?
What exactly will I get?
Do I need special tools or data to use it?
Who is this CX maturity assessment designed for?
Is it only for large companies?
Get the free 30-point CX audit, score your maturity, and know exactly what to fix first.
