The AI deployment company 

saasgenie is now

fwdDeploy

For 2+ years, we worked with 750+ companies to implement, migrate, and optimize SaaS across customer and employee experience. 

That work taught us where SaaS projects actually slow down. 

The software was rarely the problem. Getting it fully deployed, that’s something we talked about every day. 

Too much manual work.  

Too many handoffs.  

Too much time between the purchase decisions and having it working across the business. 

We believed deployment could be done differently. 

So we built fwdDeploy. The AI deployment company. 

We knew the work. Just needed a better way to get tech working. 

Deployment is everything from:  

Data migration. Configuration. Integrations. Workflows. Testing. Automation. Go-live. 

We built four AI-powered accelerators that deliver faster results. 

Four accelerators. One FDE deployment team.  

Crane handles data migration.  

Forge turns requirements into working environments.  

Proact monitors deployments.  

Lens identifies gaps before they become problems. 

Our FDE brings the experience, judgment, and accountability. Tool-agnostic by design, we can deploy almost any service stack or tool on the market. 

The result is a deployment team that can move at AI speed. 

So, we rebuilt the model to deploy and modernize both sides of the service stack: customer service and employee service. The same platforms your customers and teams rely on every day. 

How we work

One deployment model. 

From the first build to long after go-live. 

Four AI Accelerators

Crane migrates, Forge configures, Act monitors, and Lens scores for faster deployment. 

Forward Deployed Engineer Team

An FDE directs the AI accelerators, cutting go-live from 6 months to 4 weeks. 

Continuous Optimization

FDE and AI accelerators keep working your account after go-live, so your metrics keep climbing.

This isn't a project phase we run once. It's how every account works, indefinitely.

The FDE mindset starts here

Meet Our Leadership Team

Raj Rajasekar

Raj Rajasekar

CEO & Founder

Scaling SaaS solutions for CX since 1996 Ex-Freshworks | Ex-Deloitte & Touche  

Raj Rajasekar

Raj Rajasekar

CEO & Founder

Scaling SaaS solutions for CX since 1996 Ex-Freshworks | Ex-Deloitte & Touche  

Rashmi Kiran

Rashmi Kiran

Co-Founder

Driving client satisfaction since 2006. Ex-Google | Ex-Walmart | Ex-Cisco

Rashmi Kiran

Rashmi Kiran

Co-Founder

Driving client satisfaction since 2006. Ex-Google | Ex-Walmart | Ex-Cisco

Dominic Francis

Dominic Francis

Co-Founder

Delivering ITSM solutions since 1997. Ex-Freshworks | Ex-Turner | Ex-Hexaware

Dominic Francis

Dominic Francis

Co-Founder

Delivering ITSM solutions since 1997. Ex-Freshworks | Ex-Turner | Ex-Hexaware

Ready when you are

Modernize your service stacks with AI.

One call. No lengthy discovery cycle. We will show you what AI-powered deployment looks like for your stack. We stay until your metrics move.